2026 Branded Merchandise Trends
1. Sustainability as standard – Authentic sustainability is the new normal within the promo industry. Think items made with natural or recycled materials or items that give back via social causes.
2. Make it personal – Personalisation turns traditional branding into something truly meaningful. From names on notebooks to initials on backpacks or custom apparel, small details transform everyday products into favourites.
3. Premium Preference – Quality matters more than ever. Choosing high-quality products boosts their perception of your brand; this ensures essentials such as pens and drinkware don’t just get used, they get noticed, appreciated and remembered.
4. Make time for wellness – Wellness is more than a trend – it’s a mindset. Products such as diffusers bring calm to a home or workplace. Other items such as candles, blankets and teapots aren’t just thoughtful – they’re practical, usable, as a simple way to keep your brand top of mind when customers feel good.
12 Feb